New York: Etihad Airways, the national airline of the United Arab Emirates and the official airline of New York Fashion Week, announced the extension of its commitment to the global fashion industry by collaborating with iconic luxury brand Jimmy Choo.
The award-winning airline is celebrating the world-renowned designer’s 20th Anniversary with events at John F. Kennedy (JFK) International Airport and in New York City.
As part of the celebration, Etihad Airways served as a supporting partner of Jimmy Choo’s VIP event hosted by the international models featured in the 20th Anniversary campaign including Amber Valletta, Milla Jovovich, Sasha Pivovarova, Lexi Boling, Taylor Hill, Jasmine Tookes and Xiao Wen Ju.
Highlights of the event included the unveiling of the brand’s 20th Anniversary campaign video featuring the models and a live musical performance by Mary J. Blige.
“Jimmy Choo has been revered by the global jetset for two decades, so it is fitting that Etihad Airways partners with the iconic brand, which shares similar ambitions – to provide the ultimate in elegance, sophistication and comfort,” said Patrick Pierce, Vice President of Sponsorships.
“Our aspiration is to become the airline of choice for the global fashion community, and our collaboration with Jimmy Choo serves as a natural extension of our fashion week alignment, particularly during New York Fashion Week,” added Pierce.
-India Blooms News Service